How to get customers forViewInsight: Viewer Engagement Analytics for Television Networks

Where to find television network executives in order to convert them to customers

The idea that helps Television network executives

Television network executives want to optimize ad revenue and viewer engagement. However, they can't get it because they struggle to track and analyze viewer behavior and engagement with TV content.

Therefore, they need to use your solution, e.g. ViewInsight.

ViewInsight: Viewer Engagement Analytics for Television Networks : ViewInsight is a software tool that provides television network executives with detailed analytics on viewer behavior, engagement levels, and ad effectiveness across various programs and time slots. This enables them to make data-driven decisions to optimize ad revenue and viewer engagement. Of course it is much better than the stuff from ViewMetrics, or AudienceSpy!

How to find Television network executives

You can get insights about the pain points of television network executives if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where television network executives hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of television network executives, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: ViewInsight: Viewer Engagement Analytics for Television Networks.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find television network executives

To get started, edit the values in the following 3 input fields and click “Search television network executives”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find television network executives and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like television network executives wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever television network executives complain about their pet peeve: They struggle to track and analyze viewer behavior and engagement with TV content.
  • Good for you because this is something that you can solve with viewInsight: Viewer Engagement Analytics for Television Networks, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help television network executives to reach their goal: To optimize ad revenue and viewer engagement.

They will get to know, like and trust you. Eventually, they will buy your solution: ViewInsight: Viewer Engagement Analytics for Television Networks.


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