How to get customers forGreenRoutes: Your Eco-Conscious Travel Companion
Where to find eco-travel enthusiasts in order to convert them to customers
The idea that helps Eco-Travel Enthusiasts
Eco-Travel Enthusiasts want to support sustainable tourism initiatives. However, they can't get it because they struggle to identify eco-friendly travel options and verify the credibility of green certifications.
Therefore, they need to use your solution, e.g. GreenRoutes.
GreenRoutes: Your Eco-Conscious Travel Companion : GreenRoutes is a mobile app that curates eco-friendly accommodations, tours, and activities endorsed by recognized sustainability certifications, empowering eco-travelers to make informed choices and contribute to conservation efforts. Of course it is much better than the stuff from EcoWander, or SustainabilityTourism!
How to find Eco-Travel Enthusiasts
You can get insights about the pain points of eco-travel enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where eco-travel enthusiasts hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of eco-travel enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: GreenRoutes: Your Eco-Conscious Travel Companion.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find eco-travel enthusiasts
To get started, edit the values in the following 3 input fields and click “Search eco-travel enthusiasts”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find eco-travel enthusiasts and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like eco-travel enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever eco-travel enthusiasts complain about their pet peeve: They struggle to identify eco-friendly travel options and verify the credibility of green certifications.
- Good for you because this is something that you can solve with greenRoutes: Your Eco-Conscious Travel Companion, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help eco-travel enthusiasts to reach their goal: To support sustainable tourism initiatives.
They will get to know, like and trust you. Eventually, they will buy your solution: GreenRoutes: Your Eco-Conscious Travel Companion.
Travel and TourismEcotourismGreenRoutes: Your Eco-Conscious Travel Companion
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