How to get customers forEcoPioneer: Your Sustainable Travel Companion
Where to find eco-conscious travelers in order to convert them to customers
The idea that helps Eco-conscious Travelers
Eco-conscious Travelers want to make sustainable choices when traveling. However, they can't get it because they struggle to find authentic ecotourism options that align with their values.
Therefore, they need to use your solution, e.g. EcoPioneer.
EcoPioneer: Your Sustainable Travel Companion : EcoPioneer is a mobile app that connects eco-conscious travelers with verified eco-friendly accommodation, transportation, and tour providers, empowering them to make sustainable choices when traveling. Of course it is much better than the stuff from GreenTraveler, or EcoWander!
How to find Eco-conscious Travelers
You can get insights about the pain points of eco-conscious travelers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where eco-conscious travelers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of eco-conscious travelers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: EcoPioneer: Your Sustainable Travel Companion.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find eco-conscious travelers
To get started, edit the values in the following 3 input fields and click “Search eco-conscious travelers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find eco-conscious travelers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like eco-conscious travelers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever eco-conscious travelers complain about their pet peeve: They struggle to find authentic ecotourism options that align with their values.
- Good for you because this is something that you can solve with ecoPioneer: Your Sustainable Travel Companion, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help eco-conscious travelers to reach their goal: To make sustainable choices when traveling.
They will get to know, like and trust you. Eventually, they will buy your solution: EcoPioneer: Your Sustainable Travel Companion.
Travel and TourismEcotourismEcoPioneer: Your Sustainable Travel Companion
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