How to get customers forSustainable Travel Directory

Where to find ecotourists in order to convert them to customers

The idea that helps Ecotourists

Ecotourists want to support sustainable travel practices. However, they can't get it because they struggle to find eco-friendly tour operators.

Therefore, they need to use your solution, e.g. EcoElevate.

Sustainable Travel Directory : EcoElevate is a directory connecting ecotourists with verified eco-friendly tour operators. It lists green accommodations, responsible tour packages, and carbon offset options. Of course it is much better than the stuff from GreenTravelHub, or EcoExplorer!

How to find Ecotourists

You can get insights about the pain points of ecotourists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where ecotourists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of ecotourists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Sustainable Travel Directory.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find ecotourists

To get started, edit the values in the following 3 input fields and click “Search ecotourists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find ecotourists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like ecotourists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever ecotourists complain about their pet peeve: They struggle to find eco-friendly tour operators.
  • Good for you because this is something that you can solve with sustainable Travel Directory, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help ecotourists to reach their goal: To support sustainable travel practices.

They will get to know, like and trust you. Eventually, they will buy your solution: Sustainable Travel Directory.

Travel and TourismEcotourismSustainable Travel Directory

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