How to get customers forCulturalConnect: Bridging Cultures through Experiences

Where to find cultural tourists in order to convert them to customers

The idea that helps Cultural Tourists

Cultural Tourists want to immerse themselves in authentic cultural experiences. However, they can't get it because they struggle to access local cultural events and workshops in foreign destinations.

Therefore, they need to use your solution, e.g. CulturalConnect.

CulturalConnect: Bridging Cultures through Experiences : CulturalConnect is an app that allows travelers to discover and book immersive cultural activities, from pottery classes to traditional dance workshops, with local artisans and experts. Of course it is much better than the stuff from CulturalJourney, or GlobalCultureTrails!

How to find Cultural Tourists

You can get insights about the pain points of cultural tourists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where cultural tourists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of cultural tourists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: CulturalConnect: Bridging Cultures through Experiences.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find cultural tourists

To get started, edit the values in the following 3 input fields and click “Search cultural tourists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find cultural tourists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like cultural tourists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever cultural tourists complain about their pet peeve: They struggle to access local cultural events and workshops in foreign destinations.
  • Good for you because this is something that you can solve with culturalConnect: Bridging Cultures through Experiences, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help cultural tourists to reach their goal: To immerse themselves in authentic cultural experiences.

They will get to know, like and trust you. Eventually, they will buy your solution: CulturalConnect: Bridging Cultures through Experiences.

Travel and TourismCultural TourismCulturalConnect: Bridging Cultures through Experiences

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