How to get customers forRailway Track Monitoring System

Where to find rail transport operators in order to convert them to customers

The idea that helps Rail Transport Operators

Rail Transport Operators want to enhance safety measures. However, they can't get it because they face challenges in monitoring track conditions in real-time.

Therefore, they need to use your solution, e.g. TrackGuard.

Railway Track Monitoring System : TrackGuard utilizes IoT sensors and AI algorithms to monitor track conditions in real-time, detect potential hazards, and prevent accidents. It helps Rail Transport Operators ensure the safety of passengers and cargo. Of course it is much better than the stuff from RailVision, Trimble, or TransCore!

How to find Rail Transport Operators

You can get insights about the pain points of rail transport operators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where rail transport operators hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of rail transport operators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Railway Track Monitoring System.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find rail transport operators

To get started, edit the values in the following 3 input fields and click “Search rail transport operators”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find rail transport operators and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like rail transport operators wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever rail transport operators complain about their pet peeve: They face challenges in monitoring track conditions in real-time.
  • Good for you because this is something that you can solve with railway Track Monitoring System, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help rail transport operators to reach their goal: To enhance safety measures.

They will get to know, like and trust you. Eventually, they will buy your solution: Railway Track Monitoring System.

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