How to get customers forFuelWave - Maritime Fuel Efficiency Management Software

Where to find maritime transport companies in order to convert them to customers

The idea that helps Maritime transport companies

Maritime transport companies want to optimize fuel consumption and reduce costs. However, they can't get it because they struggle to monitor and analyze the fuel efficiency of their ships.

Therefore, they need to use your solution, e.g. FuelWave.

FuelWave - Maritime Fuel Efficiency Management Software : FuelWave is a cloud-based software that collects and analyzes data to help maritime transport companies optimize fuel consumption, reduce costs, and lower carbon emissions. Of course it is much better than the stuff from BunkerPlanner, or ShipEfficiency!

How to find Maritime transport companies

You can get insights about the pain points of maritime transport companies if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where maritime transport companies hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of maritime transport companies, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: FuelWave - Maritime Fuel Efficiency Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find maritime transport companies

To get started, edit the values in the following 3 input fields and click “Search maritime transport companies”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find maritime transport companies and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like maritime transport companies wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever maritime transport companies complain about their pet peeve: They struggle to monitor and analyze the fuel efficiency of their ships.
  • Good for you because this is something that you can solve with fuelWave - Maritime Fuel Efficiency Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help maritime transport companies to reach their goal: To optimize fuel consumption and reduce costs.

They will get to know, like and trust you. Eventually, they will buy your solution: FuelWave - Maritime Fuel Efficiency Management Software.


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