How to get customers forSecurEase - Airport Security Checkpoint Management Software

Where to find airport staff in order to convert them to customers

The idea that helps Airport staff

Airport staff want to streamline security checkpoint processes. However, they can't get it because they struggle to efficiently process and track passenger screenings.

Therefore, they need to use your solution, e.g. SecurEase.

SecurEase - Airport Security Checkpoint Management Software : SecurEase is a software solution that enhances airport security operations by optimizing passenger screenings, managing queues, and tracking security checkpoint efficiency in real-time. Of course it is much better than the stuff from Veras Checkpoint, or CLEAR!

How to find Airport staff

You can get insights about the pain points of airport staff if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where airport staff hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of airport staff, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: SecurEase - Airport Security Checkpoint Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find airport staff

To get started, edit the values in the following 3 input fields and click “Search airport staff”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find airport staff and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like airport staff wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever airport staff complain about their pet peeve: They struggle to efficiently process and track passenger screenings.
  • Good for you because this is something that you can solve with securEase - Airport Security Checkpoint Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help airport staff to reach their goal: To streamline security checkpoint processes.

They will get to know, like and trust you. Eventually, they will buy your solution: SecurEase - Airport Security Checkpoint Management Software.

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