How to get customers forIoT Device Management Platform

Where to find iot engineers in order to convert them to customers

The idea that helps IoT Engineers

IoT Engineers want to streamline the management of IoT devices. However, they can't get it because they struggle with device provisioning and management at scale.

Therefore, they need to use your solution, e.g. IoTControl.

IoT Device Management Platform : IoTControl is a comprehensive platform that simplifies the provisioning and management of IoT devices at scale, enabling IoT engineers to streamline device management processes. Of course it is much better than the stuff from AWS IoT, or Azure IoT Hub!

How to find IoT Engineers

You can get insights about the pain points of iot engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where iot engineers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of iot engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: IoT Device Management Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find iot engineers

To get started, edit the values in the following 3 input fields and click “Search iot engineers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find iot engineers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like iot engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever iot engineers complain about their pet peeve: They struggle with device provisioning and management at scale.
  • Good for you because this is something that you can solve with ioT Device Management Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help iot engineers to reach their goal: To streamline the management of IoT devices.

They will get to know, like and trust you. Eventually, they will buy your solution: IoT Device Management Platform.

TechnologyInternet of Things (IoT)IoT Device Management Platform

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