How to get customers forIoT Sentinel: End-to-End Security for IoT Devices

Where to find iot innovators in order to convert them to customers

The idea that helps IoT Innovators

IoT Innovators want to securely connect and manage IoT devices. However, they can't get it because they struggle with maintaining robust security measures across all devices.

Therefore, they need to use your solution, e.g. IoT Sentinel.

IoT Sentinel: End-to-End Security for IoT Devices : IoT Sentinel is a groundbreaking software platform that provides end-to-end security solutions for IoT innovators to securely connect, monitor, and manage their devices. With real-time threat detection and automated updates, IoT Sentinel ensures the integrity and confidentiality of IoT networks. Of course it is much better than the stuff from Armis, Darktrace, or CyberX!

How to find IoT Innovators

You can get insights about the pain points of iot innovators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where iot innovators hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of iot innovators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: IoT Sentinel: End-to-End Security for IoT Devices.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find iot innovators

To get started, edit the values in the following 3 input fields and click “Search iot innovators”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find iot innovators and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like iot innovators wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever iot innovators complain about their pet peeve: They struggle with maintaining robust security measures across all devices.
Good for you because this is something that you can solve with ioT Sentinel: End-to-End Security for IoT Devices, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help iot innovators to reach their goal: To securely connect and manage IoT devices.

They will get to know, like and trust you. Eventually, they will buy your solution: IoT Sentinel: End-to-End Security for IoT Devices.

Get your first customers now!

Technology Internet of Things (IoT)IoT Sentinel: End-to-End Security for IoT Devices