How to get customers forAdvanced Threat Detection and Mitigation

Where to find network security specialists in order to convert them to customers

The idea that helps Network security specialists

Network security specialists want to secure network infrastructure from cyber attacks. However, they can't get it because they struggle to detect and mitigate advanced threats in real-time.

Therefore, they need to use your solution, e.g. ThreatDefender.

Advanced Threat Detection and Mitigation : ThreatDefender is an advanced threat detection and mitigation software that helps network security specialists secure network infrastructure from cyber attacks by detecting and mitigating advanced threats in real-time. Of course it is much better than the stuff from Cisco, or Palo Alto Networks!

How to find Network security specialists

You can get insights about the pain points of network security specialists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where network security specialists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of network security specialists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Advanced Threat Detection and Mitigation.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find network security specialists

To get started, edit the values in the following 3 input fields and click “Search network security specialists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find network security specialists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like network security specialists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever network security specialists complain about their pet peeve: They struggle to detect and mitigate advanced threats in real-time.
  • Good for you because this is something that you can solve with advanced Threat Detection and Mitigation, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help network security specialists to reach their goal: To secure network infrastructure from cyber attacks.

They will get to know, like and trust you. Eventually, they will buy your solution: Advanced Threat Detection and Mitigation.

CybersecurityNetwork SecurityAdvanced Threat Detection and Mitigation

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