How to get customers forCybersecurity Risk Assessment Tool

Where to find risk managers in order to convert them to customers

The idea that helps Risk Managers

Risk Managers want to protect the company from potential cyber threats. However, they can't get it because they struggle to understand the complexities of cyber risks.

Therefore, they need to use your solution, e.g. CyberGuard.

Cybersecurity Risk Assessment Tool : A comprehensive tool that provides risk managers with clear insights into cyber threats, vulnerabilities, and protective measures, helping them make informed decisions to safeguard the company. Of course it is much better than the stuff from CyberWrite, or SecurityScorecard!

How to find Risk Managers

You can get insights about the pain points of risk managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where risk managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of risk managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Cybersecurity Risk Assessment Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find risk managers

To get started, edit the values in the following 3 input fields and click “Search risk managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find risk managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like risk managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever risk managers complain about their pet peeve: They struggle to understand the complexities of cyber risks.
  • Good for you because this is something that you can solve with cybersecurity Risk Assessment Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help risk managers to reach their goal: To protect the company from potential cyber threats.

They will get to know, like and trust you. Eventually, they will buy your solution: Cybersecurity Risk Assessment Tool.

Insurance Tech (Insurtech)Cyber InsuranceCybersecurity Risk Assessment Tool

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