How to get customers forSustainable Tourism Marketing Platform
Where to find sustainable tourism operators in order to convert them to customers
The idea that helps Sustainable Tourism Operators
Sustainable Tourism Operators want to attract eco-conscious travelers. However, they can't get it because they struggle to showcase their sustainability practices effectively.
Therefore, they need to use your solution, e.g. GreenGetaway.
Sustainable Tourism Marketing Platform : GreenGetaway is a software platform that helps sustainable tourism operators showcase their eco-friendly practices, carbon footprint reduction initiatives, and commitment to responsible tourism to attract eco-conscious travelers. Of course it is much better than the stuff from Sustainable Travel International, BookDifferent, or Green Key!
How to find Sustainable Tourism Operators
You can get insights about the pain points of sustainable tourism operators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where sustainable tourism operators hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of sustainable tourism operators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Sustainable Tourism Marketing Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find sustainable tourism operators
To get started, edit the values in the following 3 input fields and click “Search sustainable tourism operators”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find sustainable tourism operators and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like sustainable tourism operators wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever sustainable tourism operators complain about their pet peeve: They struggle to showcase their sustainability practices effectively.
- Good for you because this is something that you can solve with sustainable Tourism Marketing Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help sustainable tourism operators to reach their goal: To attract eco-conscious travelers.
They will get to know, like and trust you. Eventually, they will buy your solution: Sustainable Tourism Marketing Platform.
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