How to get customers forSustainScore - Social Sustainability Assessment Software

Where to find social sustainability advocates in order to convert them to customers

The idea that helps Social sustainability advocates

Social sustainability advocates want to measure, track, and improve the social sustainability of organizations. However, they can't get it because they struggle to gather and analyze relevant data to assess the social impact and sustainability practices of companies.

Therefore, they need to use your solution, e.g. SustainScore.

SustainScore - Social Sustainability Assessment Software : SustainScore is a state-of-the-art software platform that enables social sustainability advocates to measure, track, and improve the social sustainability performance of organizations by providing comprehensive data analytics and benchmarking tools. Of course it is much better than the stuff from SocialImpactAssess, or SustainableScorecard!

How to find Social sustainability advocates

You can get insights about the pain points of social sustainability advocates if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where social sustainability advocates hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of social sustainability advocates, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: SustainScore - Social Sustainability Assessment Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find social sustainability advocates

To get started, edit the values in the following 3 input fields and click “Search social sustainability advocates”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find social sustainability advocates and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like social sustainability advocates wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever social sustainability advocates complain about their pet peeve: They struggle to gather and analyze relevant data to assess the social impact and sustainability practices of companies.
Good for you because this is something that you can solve with sustainScore - Social Sustainability Assessment Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help social sustainability advocates to reach their goal: To measure, track, and improve the social sustainability of organizations.

They will get to know, like and trust you. Eventually, they will buy your solution: SustainScore - Social Sustainability Assessment Software.

Get your first customers now!

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