How to get customers forImpact Tracking Tool for Social Impact Investing

Where to find social impact investors in order to convert them to customers

The idea that helps Social Impact Investors

Social Impact Investors want to track the impact of their investments on communities. However, they can't get it because they struggle to measure the social and environmental outcomes accurately.

Therefore, they need to use your solution, e.g. ImpactSense.

Impact Tracking Tool for Social Impact Investing : ImpactSense is a data analytics tool that aggregates and analyzes impact data from investment projects, providing investors with real-time metrics on the social and environmental changes resulting from their investments. Of course it is much better than the stuff from Sopact, or Socialsuite!

How to find Social Impact Investors

You can get insights about the pain points of social impact investors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where social impact investors hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of social impact investors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Impact Tracking Tool for Social Impact Investing.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find social impact investors

To get started, edit the values in the following 3 input fields and click “Search social impact investors”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find social impact investors and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like social impact investors wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever social impact investors complain about their pet peeve: They struggle to measure the social and environmental outcomes accurately.
Good for you because this is something that you can solve with impact Tracking Tool for Social Impact Investing, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help social impact investors to reach their goal: To track the impact of their investments on communities.

They will get to know, like and trust you. Eventually, they will buy your solution: Impact Tracking Tool for Social Impact Investing.

Get your first customers now!

Sustainable Development Social Impact InvestingImpact Tracking Tool for Social Impact Investing