How to get customers forImpactMeter: Social Impact Measurement Tool
Where to find social impact fund managers in order to convert them to customers
The idea that helps Social Impact Fund Managers
Social Impact Fund Managers want to measure the social impact of their investments. However, they can't get it because they struggle to accurately quantify the social and environmental impact of their investments.
Therefore, they need to use your solution, e.g. ImpactMeter.
ImpactMeter: Social Impact Measurement Tool : A software tool that utilizes advanced analytics and AI to assess the social impact of investments in real-time, providing fund managers with detailed reports and metrics to track their impact performance. Of course it is much better than the stuff from ImpactAssessment, or Social Impact Metrics!
How to find Social Impact Fund Managers
You can get insights about the pain points of social impact fund managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where social impact fund managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of social impact fund managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: ImpactMeter: Social Impact Measurement Tool.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find social impact fund managers
To get started, edit the values in the following 3 input fields and click “Search social impact fund managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find social impact fund managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like social impact fund managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever social impact fund managers complain about their pet peeve: They struggle to accurately quantify the social and environmental impact of their investments.
- Good for you because this is something that you can solve with impactMeter: Social Impact Measurement Tool, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help social impact fund managers to reach their goal: To measure the social impact of their investments.
They will get to know, like and trust you. Eventually, they will buy your solution: ImpactMeter: Social Impact Measurement Tool.
Sustainable DevelopmentSocial Impact InvestingImpactMeter: Social Impact Measurement Tool
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