How to get customers forSocial Impact Investment Evaluation Software
Where to find social impact investors in order to convert them to customers
The idea that helps Social Impact Investors
Social Impact Investors want to make informed investment decisions that create positive social change. However, they can't get it because they struggle to evaluate the true social impact of different investment opportunities.
Therefore, they need to use your solution, e.g. ImpactInvest Pro.
Social Impact Investment Evaluation Software : ImpactInvest Pro is a revolutionary software platform that enables Social Impact Investors to assess the social impact of various investment options with precision. By analyzing data on social outcomes and tracking progress, investors can make informed decisions that drive meaningful change. Of course it is much better than the stuff from SIMA Funds, or Blue Haven Initiative!
How to find Social Impact Investors
You can get insights about the pain points of social impact investors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where social impact investors hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of social impact investors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Social Impact Investment Evaluation Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find social impact investors
To get started, edit the values in the following 3 input fields and click “Search social impact investors”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find social impact investors and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like social impact investors wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever social impact investors complain about their pet peeve: They struggle to evaluate the true social impact of different investment opportunities.
- Good for you because this is something that you can solve with social Impact Investment Evaluation Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help social impact investors to reach their goal: To make informed investment decisions that create positive social change.
They will get to know, like and trust you. Eventually, they will buy your solution: Social Impact Investment Evaluation Software.
Sustainable DevelopmentSocial Impact InvestingSocial Impact Investment Evaluation Software
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