How to get customers forSocial Impact Investment Portfolio Diversification Tool

Where to find impact investors in order to convert them to customers

The idea that helps Impact Investors

Impact Investors want to diversify their social impact investment portfolio. However, they can't get it because they struggle to identify new socially sustainable investment opportunities.

Therefore, they need to use your solution, e.g. ImpactDiversify.

Social Impact Investment Portfolio Diversification Tool : ImpactDiversify is a software solution designed for impact investors who aim to diversify their social impact investment portfolio. The tool analyzes market trends and identifies new socially sustainable investment opportunities, helping investors achieve their goal of maximizing positive social impact. Of course it is much better than the stuff from SocialInvestPro, or ImpactInsight!

How to find Impact Investors

You can get insights about the pain points of impact investors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where impact investors hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of impact investors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Social Impact Investment Portfolio Diversification Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find impact investors

To get started, edit the values in the following 3 input fields and click “Search impact investors”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find impact investors and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like impact investors wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever impact investors complain about their pet peeve: They struggle to identify new socially sustainable investment opportunities.
Good for you because this is something that you can solve with social Impact Investment Portfolio Diversification Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help impact investors to reach their goal: To diversify their social impact investment portfolio.

They will get to know, like and trust you. Eventually, they will buy your solution: Social Impact Investment Portfolio Diversification Tool.

Get your first customers now!

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