How to get customers forEnergy Optimization Software for Green Buildings

Where to find green builders in order to convert them to customers

The idea that helps Green Builders

Green Builders want to optimize energy usage in buildings. However, they can't get it because they struggle to find a software that integrates with smart building systems to analyze energy consumption.

Therefore, they need to use your solution, e.g. EcoHive.

Energy Optimization Software for Green Buildings : EcoHive is a revolutionary software that seamlessly integrates with smart building systems to analyze energy consumption patterns and suggest optimization strategies. It helps green builders reduce their carbon footprint and save costs. Of course it is much better than the stuff from GreenIQ, or EcoBuild!

How to find Green Builders

You can get insights about the pain points of green builders if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where green builders hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of green builders, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Energy Optimization Software for Green Buildings.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find green builders

To get started, edit the values in the following 3 input fields and click “Search green builders”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find green builders and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like green builders wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever green builders complain about their pet peeve: They struggle to find a software that integrates with smart building systems to analyze energy consumption.
  • Good for you because this is something that you can solve with energy Optimization Software for Green Buildings, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help green builders to reach their goal: To optimize energy usage in buildings.

They will get to know, like and trust you. Eventually, they will buy your solution: Energy Optimization Software for Green Buildings.


Sustainable DevelopmentGreen BuildingEnergy Optimization Software for Green Buildings

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