How to get customers forSustainable Building Materials Sourcing and Carbon Tracking Software

Where to find green builders in order to convert them to customers

The idea that helps Green Builders

Green Builders want to implement sustainable building practices. However, they can't get it because they struggle to source eco-friendly materials and track their carbon footprint.

Therefore, they need to use your solution, e.g. EcoBuild.

Sustainable Building Materials Sourcing and Carbon Tracking Software : EcoBuild is an innovative software solution that streamlines the process of sourcing eco-friendly materials and helps green builders track their carbon footprint throughout the construction process. Of course it is much better than the stuff from BuildSustain, or GreenFootprint!

How to find Green Builders

You can get insights about the pain points of green builders if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where green builders hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of green builders, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Sustainable Building Materials Sourcing and Carbon Tracking Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find green builders

To get started, edit the values in the following 3 input fields and click “Search green builders”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find green builders and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like green builders wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever green builders complain about their pet peeve: They struggle to source eco-friendly materials and track their carbon footprint.
  • Good for you because this is something that you can solve with sustainable Building Materials Sourcing and Carbon Tracking Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help green builders to reach their goal: To implement sustainable building practices.

They will get to know, like and trust you. Eventually, they will buy your solution: Sustainable Building Materials Sourcing and Carbon Tracking Software.


Sustainable DevelopmentGreen BuildingSustainable Building Materials Sourcing and Carbon Tracking Software

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