How to get customers forEnergy Management Platform for Green Buildings

Where to find green building professionals in order to convert them to customers

The idea that helps Green Building professionals

Green Building professionals want to improve energy efficiency in buildings. However, they can't get it because they struggle to accurately assess and monitor energy consumption.

Therefore, they need to use your solution, e.g. EcoBrite.

Energy Management Platform for Green Buildings : EcoBrite is a cloud-based software that integrates with building systems to track and analyze energy usage, identify inefficiencies, and recommend energy-saving measures for green buildings. Of course it is much better than the stuff from Lucid, or BuildingIQ!

How to find Green Building professionals

You can get insights about the pain points of green building professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where green building professionals hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of green building professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Energy Management Platform for Green Buildings.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find green building professionals

To get started, edit the values in the following 3 input fields and click “Search green building professionals”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find green building professionals and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like green building professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever green building professionals complain about their pet peeve: They struggle to accurately assess and monitor energy consumption.
Good for you because this is something that you can solve with energy Management Platform for Green Buildings, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help green building professionals to reach their goal: To improve energy efficiency in buildings.

They will get to know, like and trust you. Eventually, they will buy your solution: Energy Management Platform for Green Buildings.

Get your first customers now!

Sustainable Development Green BuildingEnergy Management Platform for Green Buildings