How to get customers forGreenhouse Gas Emissions Tracking Software

Where to find climate change activists in order to convert them to customers

The idea that helps Climate Change Activists

Climate Change Activists want to reduce greenhouse gas emissions. However, they can't get it because they struggle to accurately measure and track emissions sources.

Therefore, they need to use your solution, e.g. EcoEmission.

Greenhouse Gas Emissions Tracking Software : EcoEmission is an advanced software solution that enables climate change activists to accurately measure and track greenhouse gas emissions from various sources. By providing detailed analytics and reporting tools, it supports efforts to reduce emissions effectively. Of course it is much better than the stuff from EcoMeter, or CarbonTrack!

How to find Climate Change Activists

You can get insights about the pain points of climate change activists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where climate change activists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of climate change activists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Greenhouse Gas Emissions Tracking Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find climate change activists

To get started, edit the values in the following 3 input fields and click “Search climate change activists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find climate change activists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like climate change activists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever climate change activists complain about their pet peeve: They struggle to accurately measure and track emissions sources.
  • Good for you because this is something that you can solve with greenhouse Gas Emissions Tracking Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help climate change activists to reach their goal: To reduce greenhouse gas emissions.

They will get to know, like and trust you. Eventually, they will buy your solution: Greenhouse Gas Emissions Tracking Software.


Sustainable DevelopmentClimate Change MitigationGreenhouse Gas Emissions Tracking Software

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