How to get customers forClimate Data Analysis Software
Where to find climate change researchers in order to convert them to customers
The idea that helps Climate change researchers
Climate change researchers want to develop effective adaptation strategies. However, they can't get it because they struggle to access and analyze comprehensive climate data.
Therefore, they need to use your solution, e.g. ClimateInsight.
Climate Data Analysis Software : ClimateInsight is a powerful software solution that provides climate change researchers with access to and tools for analyzing comprehensive climate data, enabling them to develop effective adaptation strategies. Of course it is much better than the stuff from ClimateTrack, or WeatherWise!
How to find Climate change researchers
You can get insights about the pain points of climate change researchers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where climate change researchers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of climate change researchers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Climate Data Analysis Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find climate change researchers
To get started, edit the values in the following 3 input fields and click “Search climate change researchers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find climate change researchers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like climate change researchers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever climate change researchers complain about their pet peeve: They struggle to access and analyze comprehensive climate data.
- Good for you because this is something that you can solve with climate Data Analysis Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help climate change researchers to reach their goal: To develop effective adaptation strategies.
They will get to know, like and trust you. Eventually, they will buy your solution: Climate Data Analysis Software.
Sustainable DevelopmentClimate Change AdaptationClimate Data Analysis Software
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