How to get customers forUnified Software Platform for Industrial Robotics
Where to find manufacturing engineers in order to convert them to customers
The idea that helps Manufacturing Engineers
Manufacturing Engineers want to optimize manufacturing processes using robotics. However, they can't get it because they struggle with integrating different types of industrial robots in a unified system.
Therefore, they need to use your solution, e.g. RobotUnity.
Unified Software Platform for Industrial Robotics : RobotUnity is a comprehensive software platform that streamlines the integration of various industrial robots in manufacturing processes. It offers seamless communication and control, maximizing efficiency and productivity. Of course it is much better than the stuff from FactoryBot, or RoboWorks!
How to find Manufacturing Engineers
You can get insights about the pain points of manufacturing engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where manufacturing engineers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of manufacturing engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Unified Software Platform for Industrial Robotics.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find manufacturing engineers
To get started, edit the values in the following 3 input fields and click “Search manufacturing engineers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find manufacturing engineers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like manufacturing engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever manufacturing engineers complain about their pet peeve: They struggle with integrating different types of industrial robots in a unified system.
- Good for you because this is something that you can solve with unified Software Platform for Industrial Robotics, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help manufacturing engineers to reach their goal: To optimize manufacturing processes using robotics.
They will get to know, like and trust you. Eventually, they will buy your solution: Unified Software Platform for Industrial Robotics.
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