How to get customers forVisibility Planner

Where to find discount and variety store managers in order to convert them to customers

The idea that helps Discount and Variety Store Managers

Discount and Variety Store Managers want to increase sales by improving product visibility and placement. However, they can't get it because they have difficulties in tracking and optimizing store layout and product placement.

Therefore, they need to use your solution, e.g. VisiPlan.

Visibility Planner : A store layout optimization software that uses heatmaps and consumer behavior analysis to suggest ideal product placements for maximum visibility Of course it is much better than the stuff from PlanogramPro, or StoreOptix!

How to find Discount and Variety Store Managers

You can get insights about the pain points of discount and variety store managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where discount and variety store managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of discount and variety store managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Visibility Planner.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find discount and variety store managers

To get started, edit the values in the following 3 input fields and click “Search discount and variety store managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find discount and variety store managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like discount and variety store managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever discount and variety store managers complain about their pet peeve: They have difficulties in tracking and optimizing store layout and product placement.
  • Good for you because this is something that you can solve with visibility Planner, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help discount and variety store managers to reach their goal: To increase sales by improving product visibility and placement.

They will get to know, like and trust you. Eventually, they will buy your solution: Visibility Planner.


RetailDiscount and Variety StoresVisibility Planner

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