How to get customers forPersonalized Customer Engagement Platform
Where to find brick and mortar retailers in order to convert them to customers
The idea that helps Brick and Mortar Retailers
Brick and Mortar Retailers want to enhance customer engagement through personalized shopping experiences. However, they can't get it because they struggle to collect and analyze customer data effectively.
Therefore, they need to use your solution, e.g. ShopConnect.
Personalized Customer Engagement Platform : ShopConnect is an AI-powered platform that collects and analyzes customer data to offer personalized shopping experiences. It provides insights on customer preferences, behavior, and purchase history to help retailers tailor their offerings. Of course it is much better than the stuff from RetailEngage, or Shopify Plus!
How to find Brick and Mortar Retailers
You can get insights about the pain points of brick and mortar retailers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where brick and mortar retailers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of brick and mortar retailers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Personalized Customer Engagement Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find brick and mortar retailers
To get started, edit the values in the following 3 input fields and click “Search brick and mortar retailers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find brick and mortar retailers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like brick and mortar retailers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever brick and mortar retailers complain about their pet peeve: They struggle to collect and analyze customer data effectively.
- Good for you because this is something that you can solve with personalized Customer Engagement Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help brick and mortar retailers to reach their goal: To enhance customer engagement through personalized shopping experiences.
They will get to know, like and trust you. Eventually, they will buy your solution: Personalized Customer Engagement Platform.
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