How to get customers forSunOptimize

Where to find solar energy technicians in order to convert them to customers

The idea that helps Solar energy technicians

Solar energy technicians want to optimize solar energy system performance. However, they can't get it because they struggle with efficiently monitoring and maximizing solar energy production.

Therefore, they need to use your solution, e.g. Solar Energy Performance Analyzer.

SunOptimize : SunOptimize is a software solution that analyzes and optimizes the performance of solar energy systems, providing solar energy technicians with real-time data to maximize energy production. Of course it is much better than the stuff from SolarEdge, Enphase Energy, or SMA Solar Technology!

How to find Solar energy technicians

You can get insights about the pain points of solar energy technicians if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where solar energy technicians hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of solar energy technicians, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: SunOptimize.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find solar energy technicians

To get started, edit the values in the following 3 input fields and click “Search solar energy technicians”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find solar energy technicians and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like solar energy technicians wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever solar energy technicians complain about their pet peeve: They struggle with efficiently monitoring and maximizing solar energy production.
  • Good for you because this is something that you can solve with sunOptimize, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help solar energy technicians to reach their goal: To optimize solar energy system performance.

They will get to know, like and trust you. Eventually, they will buy your solution: SunOptimize.

Renewable ResourcesSolar EnergySunOptimize

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