How to get customers forEcoMat

Where to find sustainable material scientists in order to convert them to customers

The idea that helps Sustainable Material Scientists

Sustainable Material Scientists want to create innovative renewable materials. However, they can't get it because they have limited access to comprehensive databases of sustainable material properties.

Therefore, they need to use your solution, e.g. Sustainable Materials Database.

EcoMat : EcoMat is a comprehensive database of sustainable material properties that enables scientists to create innovative renewable materials with ease. Of course it is much better than the stuff from GreenMaterialsDB, or SustainaBase!

How to find Sustainable Material Scientists

You can get insights about the pain points of sustainable material scientists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where sustainable material scientists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of sustainable material scientists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: EcoMat.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find sustainable material scientists

To get started, edit the values in the following 3 input fields and click “Search sustainable material scientists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find sustainable material scientists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like sustainable material scientists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever sustainable material scientists complain about their pet peeve: They have limited access to comprehensive databases of sustainable material properties.
  • Good for you because this is something that you can solve with ecoMat, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help sustainable material scientists to reach their goal: To create innovative renewable materials.

They will get to know, like and trust you. Eventually, they will buy your solution: EcoMat.

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