How to get customers forReNewMat

Where to find material scientists in order to convert them to customers

The idea that helps Material scientists

Material scientists want to create recyclable renewable materials. However, they can't get it because they struggle to identify and develop recyclable alternatives to traditional materials.

Therefore, they need to use your solution, e.g. Recyclable Material Innovation Tool.

ReNewMat : ReNewMat is a software tool that assists material scientists in identifying and developing recyclable alternatives to traditional materials, facilitating the creation of sustainable products. Of course it is much better than the stuff from Material Innovation Institute, The Recycling Partnership, or Circular Economy Europe!

How to find Material scientists

You can get insights about the pain points of material scientists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where material scientists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of material scientists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: ReNewMat.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find material scientists

To get started, edit the values in the following 3 input fields and click “Search material scientists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find material scientists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like material scientists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever material scientists complain about their pet peeve: They struggle to identify and develop recyclable alternatives to traditional materials.
  • Good for you because this is something that you can solve with reNewMat, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help material scientists to reach their goal: To create recyclable renewable materials.

They will get to know, like and trust you. Eventually, they will buy your solution: ReNewMat.

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