How to get customers forRenewable Materials Discovery Explorer

Where to find renewable materials researchers in order to convert them to customers

The idea that helps Renewable materials researchers

Renewable materials researchers want to discover novel applications for sustainable materials. However, they can't get it because they struggle to keep track of the latest research findings and trends in renewable materials.

Therefore, they need to use your solution, e.g. MatExplorer.

Renewable Materials Discovery Explorer : MatExplorer is a state-of-the-art software platform that empowers renewable materials researchers to explore, analyze, and collaborate on cutting-edge material science research. It provides curated insights, data visualization tools, and collaboration features for enhancing research efficiency. Of course it is much better than the stuff from MateriTech, or EcoMatLab!

How to find Renewable materials researchers

You can get insights about the pain points of renewable materials researchers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where renewable materials researchers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of renewable materials researchers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Renewable Materials Discovery Explorer.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find renewable materials researchers

To get started, edit the values in the following 3 input fields and click “Search renewable materials researchers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find renewable materials researchers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like renewable materials researchers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever renewable materials researchers complain about their pet peeve: They struggle to keep track of the latest research findings and trends in renewable materials.
  • Good for you because this is something that you can solve with renewable Materials Discovery Explorer, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help renewable materials researchers to reach their goal: To discover novel applications for sustainable materials.

They will get to know, like and trust you. Eventually, they will buy your solution: Renewable Materials Discovery Explorer.

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