How to get customers forSustainable Raw Material Repository

Where to find renewable material scientists in order to convert them to customers

The idea that helps Renewable Material Scientists

Renewable Material Scientists want to create eco-friendly materials with improved properties. However, they can't get it because they have limited access to databases of sustainable raw materials.

Therefore, they need to use your solution, e.g. Green Material Database.

Sustainable Raw Material Repository : A comprehensive database that provides renewable material scientists with access to sustainable raw materials, enabling them to create eco-friendly materials with improved properties. Of course it is much better than the stuff from EcoMatLab, or GreenTech Data!

How to find Renewable Material Scientists

You can get insights about the pain points of renewable material scientists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where renewable material scientists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of renewable material scientists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Sustainable Raw Material Repository.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find renewable material scientists

To get started, edit the values in the following 3 input fields and click “Search renewable material scientists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find renewable material scientists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like renewable material scientists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever renewable material scientists complain about their pet peeve: They have limited access to databases of sustainable raw materials.
  • Good for you because this is something that you can solve with sustainable Raw Material Repository, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help renewable material scientists to reach their goal: To create eco-friendly materials with improved properties.

They will get to know, like and trust you. Eventually, they will buy your solution: Sustainable Raw Material Repository.


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