How to get customers forWaste Sorting Optimization Software

Where to find recycling facility managers in order to convert them to customers

The idea that helps Recycling Facility Managers

Recycling Facility Managers want to increase recycling efficiency. However, they can't get it because they struggle with optimizing waste sorting processes.

Therefore, they need to use your solution, e.g. SortEase.

Waste Sorting Optimization Software : SortEase is a state-of-the-art software designed to streamline waste sorting processes at recycling facilities, enabling managers to increase recycling efficiency and reduce sorting errors. Of course it is much better than the stuff from RecyclePro, or WasteSorter!

How to find Recycling Facility Managers

You can get insights about the pain points of recycling facility managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where recycling facility managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of recycling facility managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Waste Sorting Optimization Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find recycling facility managers

To get started, edit the values in the following 3 input fields and click “Search recycling facility managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find recycling facility managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like recycling facility managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever recycling facility managers complain about their pet peeve: They struggle with optimizing waste sorting processes.
  • Good for you because this is something that you can solve with waste Sorting Optimization Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help recycling facility managers to reach their goal: To increase recycling efficiency.

They will get to know, like and trust you. Eventually, they will buy your solution: Waste Sorting Optimization Software.


Renewable ResourcesRecyclingWaste Sorting Optimization Software

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