How to get customers forSmart Recycling Management Platform
Where to find waste management professionals in order to convert them to customers
The idea that helps Waste management professionals
Waste management professionals want to increase recycling rates and reduce waste. However, they can't get it because they struggle to optimize recycling collection routes and educate the public on recycling best practices.
Therefore, they need to use your solution, e.g. RecyClever.
Smart Recycling Management Platform : RecyClever is a smart recycling management platform that integrates IoT sensors and predictive analytics to optimize recycling collection routes, incentivize recycling behavior, and educate the public on sustainable waste management practices. Of course it is much better than the stuff from EcoRecycle, or WasteWise!
How to find Waste management professionals
You can get insights about the pain points of waste management professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where waste management professionals hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of waste management professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Smart Recycling Management Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find waste management professionals
To get started, edit the values in the following 3 input fields and click “Search waste management professionals”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find waste management professionals and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like waste management professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever waste management professionals complain about their pet peeve: They struggle to optimize recycling collection routes and educate the public on recycling best practices.
- Good for you because this is something that you can solve with smart Recycling Management Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help waste management professionals to reach their goal: To increase recycling rates and reduce waste.
They will get to know, like and trust you. Eventually, they will buy your solution: Smart Recycling Management Platform.
Renewable ResourcesRecyclingSmart Recycling Management Platform
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