How to get customers forForest Surveillance System

Where to find forest rangers in order to convert them to customers

The idea that helps Forest rangers

Forest rangers want to prevent illegal logging activities. However, they can't get it because they face challenges in monitoring vast forest areas efficiently and detecting illegal logging in real-time.

Therefore, they need to use your solution, e.g. ForestGuard.

Forest Surveillance System : ForestGuard is a cutting-edge software tool that utilizes satellite imagery and AI algorithms to help forest rangers monitor vast forest areas, detect illegal logging activities in real-time, and take immediate action to prevent environmental damage. Of course it is much better than the stuff from EcoWatch, or Forestry Sentinel!

How to find Forest rangers

You can get insights about the pain points of forest rangers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where forest rangers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of forest rangers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Forest Surveillance System.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find forest rangers

To get started, edit the values in the following 3 input fields and click “Search forest rangers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find forest rangers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like forest rangers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever forest rangers complain about their pet peeve: They face challenges in monitoring vast forest areas efficiently and detecting illegal logging in real-time.
  • Good for you because this is something that you can solve with forest Surveillance System, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help forest rangers to reach their goal: To prevent illegal logging activities.

They will get to know, like and trust you. Eventually, they will buy your solution: Forest Surveillance System.

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