How to get customers forResource Tracking Software for Circular Economy

Where to find circular economy practitioners in order to convert them to customers

The idea that helps Circular Economy Practitioners

Circular Economy Practitioners want to optimize resource use and minimize waste. However, they can't get it because they struggle to track and manage resources in a circular manner.

Therefore, they need to use your solution, e.g. CirculaTrack.

Resource Tracking Software for Circular Economy : CirculaTrack is a software solution that enables practitioners to track and manage resources in a circular manner, optimizing resource use and minimizing waste. Of course it is much better than the stuff from ResourceLoop, or EcoCycle!

How to find Circular Economy Practitioners

You can get insights about the pain points of circular economy practitioners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where circular economy practitioners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of circular economy practitioners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Resource Tracking Software for Circular Economy.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find circular economy practitioners

To get started, edit the values in the following 3 input fields and click “Search circular economy practitioners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find circular economy practitioners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like circular economy practitioners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever circular economy practitioners complain about their pet peeve: They struggle to track and manage resources in a circular manner.
  • Good for you because this is something that you can solve with resource Tracking Software for Circular Economy, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help circular economy practitioners to reach their goal: To optimize resource use and minimize waste.

They will get to know, like and trust you. Eventually, they will buy your solution: Resource Tracking Software for Circular Economy.


Green TechnologyCircular Economy SolutionsResource Tracking Software for Circular Economy

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