How to get customers forCircularTrack: Circular Economy Impact Assessment Software
Where to find sustainability officers in order to convert them to customers
The idea that helps Sustainability officers
Sustainability officers want to implement circular economy practices in their organizations. However, they can't get it because they struggle to track and measure the environmental and economic impacts of their circular economy initiatives.
Therefore, they need to use your solution, e.g. CircularTrack.
CircularTrack: Circular Economy Impact Assessment Software : CircularTrack is a revolutionary software solution that empowers sustainability officers to measure and monitor the environmental and economic impacts of their circular economy practices. By integrating life cycle assessment methodologies and economic models, CircularTrack provides real-time insights into the efficiency and sustainability of circular initiatives, helping organizations optimize their resource utilization and reduce waste. Of course it is much better than the stuff from Ecochain's Sustainable Product Lifecycle Management software, or PRé Sustainability's SimaPro!
How to find Sustainability officers
You can get insights about the pain points of sustainability officers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where sustainability officers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of sustainability officers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: CircularTrack: Circular Economy Impact Assessment Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find sustainability officers
To get started, edit the values in the following 3 input fields and click “Search sustainability officers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find sustainability officers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like sustainability officers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever sustainability officers complain about their pet peeve: They struggle to track and measure the environmental and economic impacts of their circular economy initiatives.
- Good for you because this is something that you can solve with circularTrack: Circular Economy Impact Assessment Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help sustainability officers to reach their goal: To implement circular economy practices in their organizations.
They will get to know, like and trust you. Eventually, they will buy your solution: CircularTrack: Circular Economy Impact Assessment Software.
Renewable ResourcesCircular EconomyCircularTrack: Circular Economy Impact Assessment Software
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