How to get customers forWind Farm Optimization Platform

Where to find wind farm operators in order to convert them to customers

The idea that helps Wind farm operators

Wind farm operators want to maximize wind energy production. However, they can't get it because they struggle with accurately forecasting power output and optimizing turbine performance.

Therefore, they need to use your solution, e.g. WindWise.

Wind Farm Optimization Platform : WindWise is a predictive analytics platform that helps wind farm operators maximize energy production by forecasting power output and optimizing turbine performance. It integrates weather data, turbine telemetry, and machine learning algorithms to provide actionable insights. Of course it is much better than the stuff from WindPredict, or TurbineInsight!

How to find Wind farm operators

You can get insights about the pain points of wind farm operators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where wind farm operators hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of wind farm operators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Wind Farm Optimization Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find wind farm operators

To get started, edit the values in the following 3 input fields and click “Search wind farm operators”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find wind farm operators and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like wind farm operators wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever wind farm operators complain about their pet peeve: They struggle with accurately forecasting power output and optimizing turbine performance.
Good for you because this is something that you can solve with wind Farm Optimization Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help wind farm operators to reach their goal: To maximize wind energy production.

They will get to know, like and trust you. Eventually, they will buy your solution: Wind Farm Optimization Platform.

Get your first customers now!

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