How to get customers forReal Estate Loan Underwriting Software

Where to find real estate financiers in order to convert them to customers

The idea that helps Real Estate Financiers

Real Estate Financiers want to streamline loan approval processes. However, they can't get it because they face challenges in assessing borrowers' creditworthiness accurately.

Therefore, they need to use your solution, e.g. CreditWise.

Real Estate Loan Underwriting Software : CreditWise is an innovative loan underwriting software that uses AI-powered credit analysis tools to help real estate financiers assess borrowers' creditworthiness efficiently and accurately, expediting the loan approval process. Of course it is much better than the stuff from Encompass, or LendingQB!

How to find Real Estate Financiers

You can get insights about the pain points of real estate financiers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where real estate financiers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of real estate financiers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Real Estate Loan Underwriting Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find real estate financiers

To get started, edit the values in the following 3 input fields and click “Search real estate financiers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find real estate financiers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like real estate financiers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever real estate financiers complain about their pet peeve: They face challenges in assessing borrowers' creditworthiness accurately.
  • Good for you because this is something that you can solve with real Estate Loan Underwriting Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help real estate financiers to reach their goal: To streamline loan approval processes.

They will get to know, like and trust you. Eventually, they will buy your solution: Real Estate Loan Underwriting Software.


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