How to get customers forA centralized communication platform for real estate brokers
Where to find real estate brokers in order to convert them to customers
The idea that helps Real Estate Brokers
Real Estate Brokers want to streamline communication with clients and agents. However, they can't get it because they face challenges in coordinating multiple channels of communication efficiently.
Therefore, they need to use your solution, e.g. BrokerSync.
A centralized communication platform for real estate brokers : BrokerSync is a comprehensive software solution that integrates all communication channels for real estate brokers. From client inquiries to agent updates, this platform offers a unified interface for managing interactions, scheduling appointments, and sharing important documents in a secure environment. Of course it is much better than the stuff from Follow Up Boss, or LionDesk!
How to find Real Estate Brokers
You can get insights about the pain points of real estate brokers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where real estate brokers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of real estate brokers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: A centralized communication platform for real estate brokers.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find real estate brokers
To get started, edit the values in the following 3 input fields and click “Search real estate brokers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find real estate brokers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like real estate brokers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever real estate brokers complain about their pet peeve: They face challenges in coordinating multiple channels of communication efficiently.
- Good for you because this is something that you can solve with a centralized communication platform for real estate brokers, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help real estate brokers to reach their goal: To streamline communication with clients and agents.
They will get to know, like and trust you. Eventually, they will buy your solution: A centralized communication platform for real estate brokers.
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