How to get customers forReal Estate Appraisal Software

Where to find real estate appraisers in order to convert them to customers

The idea that helps Real Estate Appraisers

Real Estate Appraisers want to accurately determine property values. However, they can't get it because they face challenges in accessing up-to-date market data and comparable sales information.

Therefore, they need to use your solution, e.g. ValuCheck.

Real Estate Appraisal Software : ValuCheck is a software that leverages machine learning algorithms to provide real-time market data and accurate property valuations for appraisers. Of course it is much better than the stuff from Anow, or Datamaster!

How to find Real Estate Appraisers

You can get insights about the pain points of real estate appraisers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where real estate appraisers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of real estate appraisers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Real Estate Appraisal Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find real estate appraisers

To get started, edit the values in the following 3 input fields and click “Search real estate appraisers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find real estate appraisers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like real estate appraisers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever real estate appraisers complain about their pet peeve: They face challenges in accessing up-to-date market data and comparable sales information.
  • Good for you because this is something that you can solve with real Estate Appraisal Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help real estate appraisers to reach their goal: To accurately determine property values.

They will get to know, like and trust you. Eventually, they will buy your solution: Real Estate Appraisal Software.


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