How to get customers forProperty Management Communication Platform
Where to find property managers in order to convert them to customers
The idea that helps Property Managers
Property Managers want to streamline communication with tenants and maintenance teams. However, they can't get it because they struggle to coordinate requests and updates efficiently.
Therefore, they need to use your solution, e.g. ProperLink.
Property Management Communication Platform : ProperLink is a communication platform designed for property managers to streamline interactions with tenants and maintenance teams. It offers features for submitting requests, scheduling maintenance, and tracking updates in real-time. Of course it is much better than the stuff from Buildium, or AppFolio Property Manager!
How to find Property Managers
You can get insights about the pain points of property managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where property managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of property managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Property Management Communication Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find property managers
To get started, edit the values in the following 3 input fields and click “Search property managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find property managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like property managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever property managers complain about their pet peeve: They struggle to coordinate requests and updates efficiently.
- Good for you because this is something that you can solve with property Management Communication Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help property managers to reach their goal: To streamline communication with tenants and maintenance teams.
They will get to know, like and trust you. Eventually, they will buy your solution: Property Management Communication Platform.
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