How to get customers forPortfoTrack - Generic Pharmaceutical Portfolio Management Software
Where to find generic pharmaceutical companies in order to convert them to customers
The idea that helps Generic Pharmaceutical Companies
Generic Pharmaceutical Companies want to efficiently track and manage their product portfolios. However, they can't get it because they struggle with monitoring patent expirations and market trends.
Therefore, they need to use your solution, e.g. PortfoTrack.
PortfoTrack - Generic Pharmaceutical Portfolio Management Software : PortfoTrack is a state-of-the-art software solution designed to help generic pharmaceutical companies efficiently track and manage their product portfolios by providing real-time insights on patent expirations, market trends, and competitor analysis. Of course it is much better than the stuff from PharmaPort, or TrackGenRx!
How to find Generic Pharmaceutical Companies
You can get insights about the pain points of generic pharmaceutical companies if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where generic pharmaceutical companies hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of generic pharmaceutical companies, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: PortfoTrack - Generic Pharmaceutical Portfolio Management Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find generic pharmaceutical companies
To get started, edit the values in the following 3 input fields and click “Search generic pharmaceutical companies”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find generic pharmaceutical companies and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like generic pharmaceutical companies wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever generic pharmaceutical companies complain about their pet peeve: They struggle with monitoring patent expirations and market trends.
- Good for you because this is something that you can solve with portfoTrack - Generic Pharmaceutical Portfolio Management Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help generic pharmaceutical companies to reach their goal: To efficiently track and manage their product portfolios.
They will get to know, like and trust you. Eventually, they will buy your solution: PortfoTrack - Generic Pharmaceutical Portfolio Management Software.
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