How to get customers forClinical Trial Data Analysis Software
Where to find clinical researchers in order to convert them to customers
The idea that helps Clinical Researchers
Clinical Researchers want to easily access and analyze clinical trial data. However, they can't get it because they struggle with data silos and manual data entry processes.
Therefore, they need to use your solution, e.g. CliniData.
Clinical Trial Data Analysis Software : CliniData is a cutting-edge software solution that enables clinical researchers to easily access and analyze clinical trial data by breaking down data silos and automating data entry processes. Of course it is much better than the stuff from Medidata, IBM Watson Health, or Oracle Health Sciences!
How to find Clinical Researchers
You can get insights about the pain points of clinical researchers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where clinical researchers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of clinical researchers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Clinical Trial Data Analysis Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find clinical researchers
To get started, edit the values in the following 3 input fields and click “Search clinical researchers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find clinical researchers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like clinical researchers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever clinical researchers complain about their pet peeve: They struggle with data silos and manual data entry processes.
- Good for you because this is something that you can solve with clinical Trial Data Analysis Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help clinical researchers to reach their goal: To easily access and analyze clinical trial data.
They will get to know, like and trust you. Eventually, they will buy your solution: Clinical Trial Data Analysis Software.
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