How to get customers forAdvocacy Amplification Tool
Where to find social advocacy groups in order to convert them to customers
The idea that helps Social Advocacy Groups
Social Advocacy Groups want to amplify their advocacy efforts. However, they can't get it because they struggle to reach a wider audience.
Therefore, they need to use your solution, e.g. AdvocatePro.
Advocacy Amplification Tool : A social media management tool tailored for advocacy groups to reach a wider audience, amplify their message, and mobilize supporters. Of course it is much better than the stuff from AdvocacyPro, or AmplifyAdvocate!
How to find Social Advocacy Groups
You can get insights about the pain points of social advocacy groups if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where social advocacy groups hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of social advocacy groups, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Advocacy Amplification Tool.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find social advocacy groups
To get started, edit the values in the following 3 input fields and click “Search social advocacy groups”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find social advocacy groups and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like social advocacy groups wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever social advocacy groups complain about their pet peeve: They struggle to reach a wider audience.
- Good for you because this is something that you can solve with advocacy Amplification Tool, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help social advocacy groups to reach their goal: To amplify their advocacy efforts.
They will get to know, like and trust you. Eventually, they will buy your solution: Advocacy Amplification Tool.
Nonprofit OrganizationsSocial Advocacy GroupsAdvocacy Amplification Tool
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