How to get customers forAdvocacy Campaign Analytics Tool

Where to find social advocacy groups in order to convert them to customers

The idea that helps Social Advocacy Groups

Social Advocacy Groups want to engage supporters and raise public awareness. However, they can't get it because they have difficulty measuring the impact of their advocacy campaigns.

Therefore, they need to use your solution, e.g. AdvocacyInsight.

Advocacy Campaign Analytics Tool : AdvocacyInsight offers real-time analytics and visualization tools to monitor the reach, engagement, and impact of advocacy campaigns across various digital channels. Of course it is much better than the stuff from AdvocacyTrack, or CampaignMetrics!

How to find Social Advocacy Groups

You can get insights about the pain points of social advocacy groups if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where social advocacy groups hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of social advocacy groups, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Advocacy Campaign Analytics Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find social advocacy groups

To get started, edit the values in the following 3 input fields and click “Search social advocacy groups”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find social advocacy groups and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like social advocacy groups wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever social advocacy groups complain about their pet peeve: They have difficulty measuring the impact of their advocacy campaigns.
  • Good for you because this is something that you can solve with advocacy Campaign Analytics Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help social advocacy groups to reach their goal: To engage supporters and raise public awareness.

They will get to know, like and trust you. Eventually, they will buy your solution: Advocacy Campaign Analytics Tool.

Nonprofit OrganizationsSocial Advocacy GroupsAdvocacy Campaign Analytics Tool

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