How to get customers forAdvocacyConnect - Advocacy Campaign Management Tool

Where to find social advocacy groups in order to convert them to customers

The idea that helps Social Advocacy Groups

Social Advocacy Groups want to mobilize supporters for their causes. However, they can't get it because they struggle to engage and communicate effectively with their target audience.

Therefore, they need to use your solution, e.g. AdvocacyConnect.

AdvocacyConnect - Advocacy Campaign Management Tool : AdvocacyConnect is a user-friendly platform that helps social advocacy groups mobilize supporters, manage campaigns, and communicate with their target audience efficiently, driving greater engagement and impact for their causes. Of course it is much better than the stuff from CauseEngage, or ActivismPro!

How to find Social Advocacy Groups

You can get insights about the pain points of social advocacy groups if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where social advocacy groups hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of social advocacy groups, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: AdvocacyConnect - Advocacy Campaign Management Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find social advocacy groups

To get started, edit the values in the following 3 input fields and click “Search social advocacy groups”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find social advocacy groups and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like social advocacy groups wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever social advocacy groups complain about their pet peeve: They struggle to engage and communicate effectively with their target audience.
  • Good for you because this is something that you can solve with advocacyConnect - Advocacy Campaign Management Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help social advocacy groups to reach their goal: To mobilize supporters for their causes.

They will get to know, like and trust you. Eventually, they will buy your solution: AdvocacyConnect - Advocacy Campaign Management Tool.


Nonprofit OrganizationsSocial Advocacy GroupsAdvocacyConnect - Advocacy Campaign Management Tool

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