How to get customers forFinancial Transparency Software for NGOs

Where to find ngo administrators in order to convert them to customers

The idea that helps NGO Administrators

NGO Administrators want to improve transparency and accountability in their organization. However, they can't get it because they struggle with tracking and reporting financial transactions accurately.

Therefore, they need to use your solution, e.g. TransparencyPlus.

Financial Transparency Software for NGOs : A secure and user-friendly software solution that tracks and reports financial transactions in real-time to help NGO administrators improve transparency and accountability within their organization. Of course it is much better than the stuff from QuickBooks, or Blackbaud!

How to find NGO Administrators

You can get insights about the pain points of ngo administrators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where ngo administrators hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of ngo administrators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Financial Transparency Software for NGOs.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find ngo administrators

To get started, edit the values in the following 3 input fields and click “Search ngo administrators”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find ngo administrators and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like ngo administrators wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever ngo administrators complain about their pet peeve: They struggle with tracking and reporting financial transactions accurately.
Good for you because this is something that you can solve with financial Transparency Software for NGOs, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help ngo administrators to reach their goal: To improve transparency and accountability in their organization.

They will get to know, like and trust you. Eventually, they will buy your solution: Financial Transparency Software for NGOs.

Get your first customers now!

Nonprofit Organizations NGOsFinancial Transparency Software for NGOs