How to get customers forImpact Monitoring Software

Where to find international development agencies in order to convert them to customers

The idea that helps International Development Agencies

International Development Agencies want to monitor the impact of development projects. However, they can't get it because they struggle to collect and analyze data effectively.

Therefore, they need to use your solution, e.g. DevImpact.

Impact Monitoring Software : A data analytics tool that helps international development agencies collect and analyze project data to monitor and optimize impact. Of course it is much better than the stuff from ImpactMonitor, or DevelopmentAnalyzer!

How to find International Development Agencies

You can get insights about the pain points of international development agencies if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where international development agencies hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of international development agencies, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Impact Monitoring Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find international development agencies

To get started, edit the values in the following 3 input fields and click “Search international development agencies”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find international development agencies and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like international development agencies wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever international development agencies complain about their pet peeve: They struggle to collect and analyze data effectively.
  • Good for you because this is something that you can solve with impact Monitoring Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help international development agencies to reach their goal: To monitor the impact of development projects.

They will get to know, like and trust you. Eventually, they will buy your solution: Impact Monitoring Software.


Nonprofit OrganizationsInternational DevelopmentImpact Monitoring Software

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