How to get customers forVolunteer Matching Platform

Where to find humanitarian services providers in order to convert them to customers

The idea that helps Humanitarian Services Providers

Humanitarian Services Providers want to connect volunteers with service opportunities. However, they can't get it because they struggle to match volunteers with the right service opportunities based on their skills and availability.

Therefore, they need to use your solution, e.g. VolunMatch.

Volunteer Matching Platform : VolunMatch is an online platform that uses algorithms to match volunteers with humanitarian service opportunities based on their skills, interests, and availability. Of course it is much better than the stuff from VolunteerMatch, or ServeNow!

How to find Humanitarian Services Providers

You can get insights about the pain points of humanitarian services providers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where humanitarian services providers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of humanitarian services providers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Volunteer Matching Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find humanitarian services providers

To get started, edit the values in the following 3 input fields and click “Search humanitarian services providers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find humanitarian services providers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like humanitarian services providers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever humanitarian services providers complain about their pet peeve: They struggle to match volunteers with the right service opportunities based on their skills and availability.
  • Good for you because this is something that you can solve with volunteer Matching Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help humanitarian services providers to reach their goal: To connect volunteers with service opportunities.

They will get to know, like and trust you. Eventually, they will buy your solution: Volunteer Matching Platform.


Nonprofit OrganizationsHumanitarian ServicesVolunteer Matching Platform

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