How to get customers forDisasterEase: Emergency Response Coordination System
Where to find disaster relief organizations in order to convert them to customers
The idea that helps Disaster Relief Organizations
Disaster Relief Organizations want to respond swiftly and effectively to natural disasters. However, they can't get it because they struggle to coordinate rescue efforts and allocate resources efficiently.
Therefore, they need to use your solution, e.g. DisasterEase.
DisasterEase: Emergency Response Coordination System : DisasterEase is an emergency response platform that enables disaster relief organizations to coordinate rescue efforts, share real-time information, and allocate resources effectively during natural disasters. It includes mapping tools, communication channels, and resource tracking. Of course it is much better than the stuff from Esri Disaster Response Program, FirstWatch, or CrisisTrack!
How to find Disaster Relief Organizations
You can get insights about the pain points of disaster relief organizations if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where disaster relief organizations hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of disaster relief organizations, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: DisasterEase: Emergency Response Coordination System.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find disaster relief organizations
To get started, edit the values in the following 3 input fields and click “Search disaster relief organizations”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find disaster relief organizations and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like disaster relief organizations wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever disaster relief organizations complain about their pet peeve: They struggle to coordinate rescue efforts and allocate resources efficiently.
- Good for you because this is something that you can solve with disasterEase: Emergency Response Coordination System, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help disaster relief organizations to reach their goal: To respond swiftly and effectively to natural disasters.
They will get to know, like and trust you. Eventually, they will buy your solution: DisasterEase: Emergency Response Coordination System.
Nonprofit OrganizationsDisaster ReliefDisasterEase: Emergency Response Coordination System
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